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The Power of Connectivity with Adia Sowho (CMO of MTN Nigeria)
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The Power of Connectivity with Adia Sowho (CMO of MTN Nigeria)

Quote:
“I often say to people that you want to be careful how you challenge yourself. You don't want to change too many things at once when changing a job.”

Today’s episode features Adia Sowho, the CMO of MTN Nigeria, and also the first woman to occupy that position.

“I'm not a classic CMO, but interestingly, I think I'm the CMO the tech company needs. I hope to try to, from my role, reconnect MTN to that deeper purpose and start taking the conversation forward. What happens beyond connectivity? How do we make MTN a part of the next bunch of unicorn stories?”

Starting with her first degree in Electrical Engineering, Adia’s career has cut across technology, telecommunications, and finance.

Adia has been referred to as the Sheryl Sandberg of the startup ecosystem and later as the Olivia Pope of the Nigerian tech ecosystem.

Listen and learn how Adia built her track record of creating impactful work in her positions.

Adia’s Reading List
https://www.amazon.com/Sovereign-Individual-James-Dale-Davidson-ebook/dp/B00AK9IXXM-The Sovereign Individual by James Dale Davidson and Lord William Rees-Mogg
https://www.amazon.com/Formula-Universal-Laws-Success-ebook/dp/B07B863X6B/- The Formula by Albert-László Barabási



Show Notes:
03:42 Adia talks about her role as the CMO of MTN Nigeria?

07:03 Adia explains MTN’s position in the tech space.

12:02 How digital finance services help build legacy and trust.

16:32 On corporate companies versus startups.

21:44 Why founders need structure in their companies.

24:37 The turnaround process of Thrive Agric.

29:46 How to navigate intergenerational spaces.

35:56 Building synergy between fintechs, banks and telcos.

39:36 How managing her reputation and making relationship investments have paid off.


The Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan.
Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, or wherever you get your podcasts.

Want to learn more about Afropolitan?

Twitter - https://twitter.com/afropolitan
Website - https://www.afropolitan.io/

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Afropolitan’s Newsletter
Afropolitan
Welcome to the Afropolitan Podcast hosted by Eche Emole, co-founder of Afropolitan.<br /><br /> <br /><br />Afropolitan is creating a digital nation to enable Africans and the diaspora to build abundant lives. The internet enables people to organize around shared values at scales that were previously unthinkable before the current century. If it were a country, Facebook would be the largest one globally. With the advent of cryptocurrency, the next Facebook will not be a social network with a passive online community but rather a full-blown digital nation coordinated by its native currency and a unifying mission.<br /><br />In Africa, our knowledge and history has been passed down through oral tradition. That oral tradition continues till this day, but today we call it podcasting. <br /><br />We seek to preserve our history, achievements and knowledge not just for today, but for the future.<br /><br />In each episode, our guests share their working formulas, the hard facts about leaving familiar terrain, embracing the unknown, and staying relevant afterwards. Listen to the Afropolitan podcast, where we extract the blueprints of fearlessness, innovation, and progress from Afropolitan citizens who are building the future of a bold and progressive nation. <br /><br />Join the network of abundance → <a href="https://linktr.ee/afropolitangroup" rel="noopener">https://linktr.ee/afropolitangroup</a><br /><br />Afropolitan Website → <a href="https://www.afropolitan.io/" rel="noopener">https://www.afropolitan.io/</a><br /><br />Read our Manifesto <a href="https://afropolitan.mirror.xyz/qkBv4y7MidTpDZJVEIEBC4EZi70v30IrCXLCZ-F6eMs" rel="noopener">https://afropolitan.mirror.xyz/qkBv4y7MidTpDZJVEIEBC4EZi70v30IrCXLCZ-F6eMs</a>